About the project…

The final assignment in Graphic Design III at Bethel University was a rebranding project in which I was tasked with selecting a struggling brand/company and redesign assets according to our new vision. Being a gamer myself, I chose GameStop and created a series of event posters, digital billboard advertisements, apparel, etc. My overall vision for the new GameStop was something modern, trendy, vibrant, diverse, and welcoming, which was achieved through a gender-neutral color palette and apparel, an actual logo, and language that emphasizes that customers of all backgrounds are welcome.