About the project…

In my 2024-2025 January session at Bethel University, I had the amazing opportunity to study abroad in Seoul, South Korea at Hanyang University. During my time there, I took a branding workshop class where the students were placed into teams and worked with local Korean artists and created a branding proposal for the artist to consider utilizing to represent themself. As one of the few students with design experience in my group, I was responsible for creating a new logo, an updated business card, collectible items, exhibition tickets, and a concept of a baggage/luggage line. I’m incredibly grateful for the connections I was able to make during my time in Korea and would love to return someday even for work.