About the project…

During my Graphic Design I class at Bethel University, I was tasked with finding a food truck that I felt could use a redesign and would come up with brand guidelines that would influence the look and feel of the new truck, menu, iconography, and potential merchandise, or as I created, an employee apron. Outside of the text, all elements of the imagery I developed originated as hand drawn pieces that I image traced through Illustrator. I found my design to be successful in comparison to the original truck shown below by keeping large scale iconography but making the feel of the truck more refined by reducing the color palette and making the beaver, in my opinion, less creepy.